Aug 14
21
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand abusers often use branded keywords to redirect your potential customers to their own websites; which can damage your visibility on Google, as well as your reputation in general
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PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara